MX Player signs content deal with DistroTV
DistroTV offers more than 270 channels worldwide and 180 in India. Its growing content line-up includes news, sports, movies, music, entertainment, and lifestyle channels. It is also adding original content and new channels that cater to Hindi, Tamil, Bengali, Marathi, English, and Punjabi speakers.
“We are excited to partner with MX Player which is amongst the largest streaming service in the world. We are bringing the best of Indian and International FAST content to Indian audiences. This partnership will bring content across both mobile devices and Connected TVs,” said Navdeep Saini, co-founder, and CEO of DistroScale, the parent company of DistroTV.
“MX Player is the pioneer within AVOD content and offers one of the largest reach platforms within digital. This partnership will help content owners access this massive digital reach across devices. This partnership is extremely symbiotic as both organisations are strong AVOD proponents,” said Vikas Khanchandani CEO DistroScale, India, SEA, and MENA.
MX Player Spokesperson said, “We are constantly looking to give even more great entertainment and are committed to providing a best-in-class user experience for our viewers. Our partnership with DistroTV is fantastic news for our customers as it gives them a larger and diverse bouquet of entertainment.”
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