According to sources directly aware of the development, the media account is worth ‘100 crore.
“We evaluated various partners, but Starcom scored because of its data-driven insights, analytical approaches, and technological edge,” More Retail MD Vinod Nambiar said. “The retail landscape is ever-evolving, and their teams were able to demonstrate growth for our business, from various vantage points and through breakthrough media and marketing strategies.”
The media business, which was previously divided among multiple agency partners, has now been consolidated with Starcom.
The agency is mandated with a full-funnel marketing strategy that includes media buying, driving awareness, and last-mile transactions through the app and footfalls in the hyperlocal geographic locations they operate in.
“We look forward to transforming More Retail’s business through powerful data and technology-led solutions and bringing in greater value on their media investments,” Starcom India CEO Rathi Gangappa said.
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