Luxury fashion brand Moncler is going fur free by the end of 2023.
The Italian fashion house announced Tuesday that it would stop sourcing new fur this year and begin to phase out real fur from all of its collections.
The last Moncler collection to feature real animal fur will be the Fall/Winter 2023 collection.
Moncler, known for its skiwear, uses down and feathers in its insulation, as well as occasionally featuring fur trims.
Last year a petition was launched by animal rights organisation PETA calling for Moncler to go fur-free
In a statement announcing the shift, the brand said: ‘This decision is consistent with Moncler’s ongoing commitment to responsible business practises and builds on the brand’s constructive and long-term engagement with the Italian animal rights organisation LAV as a representative of the Fur Free Alliance.’
Campaigners have hailed the decision, which follows a number of other luxury brands, including Valentino, Prada, Versace, Gucci, Canada Goose and Armani, that have already announced a move away from real fur.
Commenting on the decision, Joh Vinding, chairman of the Fur Free Alliance, said: ‘We praise Moncler for shedding the cruelty associated with the fur trade.
‘It is becoming increasingly clear that today’s consumers and brands want nothing to do with the appalling suffering of animals used for fur fashion.’
Simone Pavesi, LAV Manager for the Animal Free Fashion Area, added: ‘LAV applauds Moncler for the responsible decision to permanently discontinue animal furs from its collections.
‘Our commitment to Moncler and all fashion companies continues towards new goals for an increasingly sustainable fashion and for the protection of animals.”
Claire Bass, executive director of Humane Society International/UK, said: ‘We are thrilled that Moncler will stop sourcing new fur this year as part of a constructive engagement with Italian animal protection group LAV, a representative of the Fur Free Alliance.
‘As another major brand makes the sustainable and compassionate decision to end all involvement in this cruel trade, we urge the UK government to reflect public and corporate opinion, and bring forward legislation to ban the sale and import of fur.’
A UK Government spokesperson said: ‘Fur farming has rightly been banned in this country for over 20 years.
‘We last year launched a call for evidence on this issue to understand the views of the public, businesses and our trading partners, and the social and economic value of the fur sector.
‘We are now carefully examining the views, data and case studies we received when considering our next steps on fur.
‘A summary of responses setting out key findings will be published soon.’
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