Mirchi expands its digital portfolio with the launch of – M-Ping – An audio solutions platform

M-Ping enables clients to effectively advertise across all audio OTT platforms with an audience-centric and a platform-agnostic approach

Mumbai, 18th October 2022: Mirchi, India’s no.1 city-centric music and entertainment company announces the launch of M-Ping – a one-stop solution for advertisers to reach relevant audiences across all audio OTT platforms.

M-Ping will enhance Mirchi’s multi-media solutions offering to the advertisers and help deliver superior, end-to-end audio campaigns to them – including ideation, creation, and execution. M-Ping uses an audience-centric and platform-agnostic approach. M-Ping delivers state-of-the-art affinity-based targeting so that brands can reach out to their audiences irrespective of the audio platform they are tuned in to.

Digital audio consumption in India has grown significantly through and post the pandemic. Advertisers are, thus, constantly looking to leverage digital mediums to engage with their target groups through targeted, data–driven and ROI-oriented ad spends.

A leading radio player and bespoke brand solutions provider, Mirchi houses a proficiently trained in-house creative and sales team that has helped over 20,000 clients curate and execute their audio, social media and digital campaigns in a year. This experienced team will lend their unparalleled expertise in running the newest launch in the multi-media mix – M-Ping. M-Ping adds to Mirchi’s diverse inventory aiding advertisers to communicate with their target audience more effectively.

Commenting on the launch, Prashant Panday, MD & CEO, ENIL, Mirchi said, “Over the past 20 years, Mirchi has evolved into a multi-platform, multi-format brand that has a presence across FM, LIVE and digital realms. This makes us a powerhouse for providing customized solutions for every brand. Introducing M-Ping into our solutions portfolio further strengthens our ability to creatively address business objectives and solve marketing problems for clients. Furthermore, M-ping adds to the focused initiatives being fostered at Mirchi to boost the digital arm of our business.”

Talking about the launch, Preeti Nihalani, Chief Operating Officer, ENIL, Mirchi said, “As a solutions provider Mirchi has been curating customized solutions for brands across verticals for over the years. With the launch of M-Ping, we are extremely excited to bring audio digital advertising to the center stage of marketing spends. Our solutions team is all-set to brew some of the most innovative ideas for brands and help them establish a connection with the consumers.”

Stay tuned to @mirchiplus for more updates.

About Mirchi:

Mirchi, owned by Entertainment Network India Limited (ENIL), is a media & entertainment company that operates India’s largest private FM radio brand – Mirchi – operating 73 frequencies across 63 cities. Launched in 2001, Mirchi now has a variety of properties under its FM, LIVE and Digital platforms, each populated with multi-lingual, multi-platform and multi-format content. Mirchi now operates radio and digital brands in the USA (Dallas, New Jersey & The Bay Area, California), UAE, Qatar, and Bahrain, bringing content directly from India to the discerning global consumers. Mirchi can also be heard at Rajiv Gandhi International Airport, Hyderabad.

In July 2022, Mirchi launched its own digital platforms Mirchi Plus – as an App (Android & iOS), PWA (Progressive Web App) and Desktop site. Mirchi Plus offers a vast library of content in audio, video & text format with thousands of hours of curated content like original audio series, podcasts, RJ videos, Bollywood news and more. Across nine different languages and multiple genres, Mirchi Plus is Kahaniyon ka Asli Adda. Mirchi Plus is available not only in India but also in overseas markets – USA, Canada, UAE, Qatar & Bahrain

To advertisers, Mirchi provides customized, hyper-local, multi-media solutions. The brand has been growing its listenership, as well as expanding its advertisers’ list through the years. The emphasis on generating results for advertisers, whether it is generating footfalls, creating buzz or inducing trails, with a focus on providing end to end solution under one roof, is what distinguishes Mirchi from its competitors.

Disclaimer: Content Produced by Mirchi