Maruti launches MPV Invicto starting Rs 24.79 lakhs
The Invicto marks the company’s entry into the premium three-row segment, as it looks to gain a foothold in the above Rs 20 lakh segment with the new model after having attained leadership in the Rs 15-20 lakh vehicle segment last fiscal. As for the pricing, the Zeta + (7-seater) will cost Rs 24.79 lakh, the Zeta + (8-seater) will cost Rs 24.84 lakh while the Alpha+ (7-seater) variant will cost Rs 28.42 lakh.
The unit will be equipped with a range of safety features including six airbags, Hill Hold Assist and TPMS, among others. This will be the first vehicle by the company equipped with an electronic parking brake feature as a standard across all variants.
“Our entry into the premium three-row UV segment with the launch of the Invicto adds a new dimension to NEXA’s portfolio and to Maruti Suzuki as a brand. With its SUV-like character, Invicto delivers a combination of premium design, intelligent packaging, and an abundance of safety features and innovation,” said Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited.
According to MSI Senior Executive Officer (Marketing and Sales) Shashank Srivastava, the three-row SUV/MPV segment stood at around 2.58 lakh units last fiscal with vehicles priced over Rs 20 lakh accounting for around 1.2-1.25 lakh units.
Inside the cabin, the vehicle will feature a 10.1 inch Smartplay Magnum+ with Apple CarPlay and Android Auto, multiple charging point options, and ambient lighting. Srivastava said that the vehicle will be equipped with a three-row seating system, ventilated front seats, powered-Ottoman seats in the middle row and a large panoramic sunroof.The Invicto features the company’s ‘Intelligent Electric Hybrid’ system with a 2.0L engine coupled with an e-CVT transmission. This incorporates a Dual Powertrain System, which combines an electric motor and a petrol engine. The company claims it can deliver a fuel efficiency of 23.24 km per litre.The company is targeting customers who want a premium three-row vehicle with the characteristics of SUV and MPV both. “The customers in this segment are not looking specifically for an SUV or an MPV. What they need is a premium three-row vehicle with a lot of space and good driving performance, features and technology. So we have decided to participate in this segment,” Srivastava said.
MSI will source the strong hybrid model from Toyota Kirloskar Motor (TKM) as part of a global collaboration between Toyota and Suzuki.
TKM already sells Innova HyCross in the domestic market and the same would be supplied to MSI with certain changes in design and other elements.
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