Martin Lewis took to Twitter to ask his fans what they are willing to pay more for because “costlier turns out to be better”. The Money Saving Expert said his high-end habits include toilet paper and branded cola. Speaking to BBC Radio 5 Live, Mr Lewis said: “What do you willing pay more for because costlier turns out to be better?
“The opposite of the normal money-saving philosophy on here. What are your high-end habits?
“I should start by declaring some of my own, loo roll.
“I don’t want that scratchy paper stuff, I’m willing to pay more for something soft on my buttock cheeks and cola.
“When you go for the really cheap stuff, it really doesn’t taste the same.
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“If I’m going to go for cola I want one of the main brand varieties that are going on out there.
“Many people are similar to those two.”
Mr Lewis recently warned many people will be forced to make the devastating choice between heating and eating as energy bills rise.
The consumer champion told the PA news agency that the situation is “catastrophic” and said intervention is needed to help consumers.
Regulator Ofgem regularly sets an energy price cap, which acts as a “backstop” protection for customers on default tariffs and takes into account the underlying costs to supply energy.
From October 1 the price cap will increase to £1,277.
Mr Lewis said it should be remembered that the price cap is based on typical use, so those who use more energy pay more.
He said the cap was based on prices in the run-up to August.
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