Automobile

Localisation, competitive pricing, new cars: Škoda’s India 2.0 plan drives sales. Will ROI follow?

By Eduardo Saverin

Klaus Zellmer, CEO, Skoda Auto; image courtesy of Skoda India

Synopsis

For Škoda Auto, 2022 has turned out to be the most successful year in India. In the first half of 2022, India featured among the top three markets for Škoda globally. While more investments are likely to come, Škoda needs to sell 100,000 units in the country annually for sustained profitability.

For Klaus Zellmer, global CEO of Škoda Auto, it is the “decade of transformation” for the Czech company. “We’re significantly accelerating our e-campaign and will be launching three additional all-electric models by 2026, with more in the pipeline,” Zellmer recently said while revealing Škoda’s new brand identity at an event in Mladá Boleslav, Czech Republic. While the focus is on electric vehicles, Škoda is also strengthening its portfolio of

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9 mins read, Last Updated:

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Eduardo Saverin