The platform’s new logo, inspired by the concept of a prism, shows different views, emphasizing Lionsgate Play’s diverse narratives and multifaceted approach to storytelling.
Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with viewers and offering a seamless entertainment experience that they can trust.
Along with its new identity, Lionsgate Play will focus on bringing forth an upgraded user interface, boosting the consumer experience with seamless navigation, faster app loading times, and an overall increase in reliability, guaranteeing a polished appearance and feel when streaming content.
Sharing his thoughts on the same, Rohit Jain, President, Lionsgate Play Asia, said, “As a brand, Lionsgate Play not only provides opportunities for a range of voices to be expressed, but it seeks to present characters with complexity and depth. The new identity represents innovation, energy, and excitement—the perfect embodiment of all that we aim to achieve for the brand. Through this refreshed identity, our goal is to provide premium content that is consistent, original, and bold. We hope our efforts appeal to the viewers and showcase the true essence of what Lionsgate Play is about.”
Commenting on the new brand identity, Amit Dhanuka, Executive Vice President of Lionsgate, said, “Lionsgate Play is a global entertainment brand offering premium content at a fair price. We tell stories that embrace unique perspectives and broaden the horizons of our viewers. As Lionsgate Play continues to strengthen its presence across South Asia, our new brand identity will stand testament to our ability to present bold, diverse, and captivating narratives that resonate with audiences.”
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