Lidl has infuriated shoppers after making a change that could impact all customers. The retailer has announced a change to its loyalty app, which many are not impressed with.
Lidl has made a major change to its Lidl Plus loyalty app.
Under the old system, shoppers would get £10 off a future shop when they spent £200 in one month.
However, this month, the retailer said it will be giving customers only 10 percent off their next shop, and they need to spend £250 – not £200.
This change was implemented on September 1.
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“What use is 10 percent off your next shop if you spend £250 to single people on low incomes? The custom you clearly don’t value is going elsewhere.”
One customer shared they will be shopping at Aldi, instead of Lidl, from now on.
User @pingpongkev said: “Time to delete the @lidlgb loyalty app. Not very customer friendly nor aimed at the single person. Bye, bye Lidl, hello Aldi.”
User @newtonpop added: “@LidlGB really disappointed with the change in your Lidl plus reward app – this with the constant half empty shelves may mean other supermarkets get my business instead. It’s no longer half as rewarding #disappointed.”
Express.co.uk has contacted Lidl for comment.
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