Lady Gaga’s coveted beauty brand has landed on British shores.
After making waves across the US, it’s about time we got to see what all the fuss is about.
From the foundation that’s said to be ‘perfect for dry skin’ – and in 51 shades across the spectrum, no less – to the colourful eye pigments, there’s something for every beauty fan.
As of today, Haus Labs will be sold in Sephora, with a counter at the Westfield London store as well as the full range available online.
All shades of the Triclone Skintech Foundation can now be bought here, which TikTok users will be glad to see – given how popular it’s been on the platform.
Lady Gaga herself said: ‘I’m extremely excited to announce that we are bringing brand-new, supercharged, clean artistry makeup to the UK, through a place that has inspired me for years, Sephora!
‘At Haus Labs, artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self-expressive with high-performance makeup.’
Known for her fun and daring looks, those inspired by Gaga can take a leaf out of her beauty book and go for the brighter options sold by the brand – or shop the basics for a more minimal approach.
To mark the launch, the first 100 customers at Westfield today who make any Haus Labs purchase will get a free full-size product signed by none other than Lady Gaga herself.
And at 6pm, the brand’s global artistry director, Sarah Tanno, will be running a tutorial – though, you need to book a spot on Sephora’s website for this.
All products are cruelty free and vegan, and more than 125 products will be joining the shelves.
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