Kitna deti hai? Grand Vitara has a bold answer. But why did Maruti choose hybrid over EV?
Automobile

Kitna deti hai? Grand Vitara has a bold answer. But why did Maruti choose hybrid over EV?

By Eduardo Saverin

The managing director and chief executive officer of Maruti Suzuki India Limited (MSIL) Hisashi Takeuchi poses with the new SUV Grand Vitara during its global unveiling ceremony in Gurgaon on July 20, 2022

Synopsis

Globally, automakers are gravitating towards full electrification. But Maruti Suzuki believes the Indian market is still not ripe for a mass EV adoption. The strategy is to switch from strong hybrids to EVs three years down the line. For now, a fuel-efficient hybrid Grand Vitara will work as an important step in Maruti’s journey towards carbon neutrality.

Date: July 20, 2022. Place: GurugramEvent: Grand Vitara unveilingIt was not just the regular car unveiling that auto journalists and industry experts are used to attending. The glitter and the opulence were of course there. But there was also a broader message. With the Grand Vitara, its first mid-size SUV for India, Maruti Suzuki just opened another front in its long-drawn kitna deti hai campaign. It also offered a sneak peek into what the

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Eduardo Saverin