Joey de Leon says ‘Eat Bulaga’ brand, TVJ remain relevant after ‘nearly five decades’: ‘Sikat na sikat kami’

There’s no stopping Joey de Leon from delivering broadsides against a certain camp, as he spoke about “creating” the name of “Eat Bulaga,” which he said has remained “relevant” even after “nearly five decades.”

A week after Television and Production Exponents (TAPE) Inc. successfully renewed the Eat Bulaga” trademark registration for another 10 years, de Leon took to his official Instagram page on Saturday, Aug. 13, to point out the “relevance” of the noontime show’s brand, which was originally hosted by Tito Sotto, Vic Sotto, and himself (TVJ), while sharing a quote from physicist Albert Einstein.

“Sabi ni Albert Einstein, ‘Creativity is intelligence having fun.’ Korek! In 1979, I was having fun creating the title ‘Eat Bulaga.’ Fast forward…BULAGA!” he said. “Akalain ba nyong after nearly FIVE decades pinag-uusapan, pinag-aagawan at pinag-aawayan pa! Sikat na sikat kami! A different kind of fun! Happy problem? Abangan.”

(Albert Einstein once said that “creativity is intelligence having fun.” Correct! In 1979, I was having fun creating the title “Eat Bulaga.” Fast forward, surprise! Who would’ve thought that the brand would still be talked about and be fought over after nearly five decades? We’re very famous! A different kind of fun! Happy problem? Coming soon.)

The veteran host then unleashed another tirade against a certain group of people in a separate post, as he asked them to be “creative.”

“Creativity is seeing something that does not exist already. We have been existent for 44 years! WALA BA KAYONG MGA MATA (Don’t you have any eyes)? Be creative!” he wrote.

The “E.A.T.” host’s remarks come after TVJ’s camp appeared unbothered by TAPE’s successful renewal of the “Eat Bulaga” trademark at the Intellectual Property Office of the Philippines (IPOPHL), with their lawyer Enrique dela Cruz Jr. stressing it’s merely an act of legal duty on the government agency’s part.

“Renewal of trademark registration is ministerial on the part of IPO Bureau of Trademarks, as long as the applicant submits a declaration of actual use and pays the fee. The renewal is without prejudice to the petition for cancellation which is pending sa Bureau of Legal Affairs ng IPO. Separate office sya,” dela Cruz told INQUIRER.net in a text message.

“Kailangan lang mag bayad online at mag file ng DAU – Declaration of Actual Use, mare-renew na agad ang registration,” he added.  /ra

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