Jeremy Clarkson’s Diddly Squat Farm Shop more pricey than supermarket

Jeremy Clarkson reopened his Diddly Squat Farm Shop on February 10 to launch the second series of Clarkson’s Farm. The former Top Gear presenter is reportedly selling a large loaf of sourdough bread for £5.95 a pop, more expensive than the nearest supermarket.

This is 274.21 per cent more expensive than a comparable loaf costing £1.59 at Aldi supermarket, which is just a six minute drive away in nearby Chipping Norton.

According to research conducted by Evesham Journal, a box of eggs at Jeremy’s shop is £3.20 which would cost £1.19 in Aldi.

However, his milk – or “cow juice” as he calls it – is £1.20 – only 1p more expensive than the same in the supermarket.

Big brands have the advantage of selling to stores in bulk and there’s no denying Jeremy has to factor in the work that goes into making farm produce.

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“Your job is literally to talk about cars which are ruining the planet,” someone else pointed out. “But well done on making your crisps environmentally friendly.”

The price hike comes after Jeremy called on the government to increase the prices of food as he believes it’s currently “far too cheap”.

He made his comments in a discussion about the farming industry, ahead of Clarkson’s Farm returning for its new series on Amazon Prime.

Speaking out about difficulties the industry faces, Jeremy said that one issue for cereal farms like his is the increased cost of fertiliser, stating: “Fertiliser is now costing £1,000 a tonne rather than £200 like last year.”