Jeep Girl Mafia’s retail chain partnership opens doors for women Jeep owners

4 Wheel Parts, which has 92 stores, had recently sponsored two women participating in the Rebelle Rally — an all-women off-roading event held annually in the southwest. Partnering with McGill seemed like a natural next step.

Through social media, events and word-of-mouth, the club grew, rapidly expanding outside Texas. 4 Wheel Parts’ support for the club went national, with 4 Wheel Parts stores ready to partner with Jeep Girl Mafia members wherever new chapters sprang up.

The club has now grown to more than 20,000 members and 42 chapters across the country. It has more than 8,000 followers on Facebook, 9,000 followers on Instagram and thousands of views on its TikTok videos.

Jeep Girl Mafia members get a discount at 4 Wheel Parts stores, but McGill and Booth both said it’s about more than money. “It’s a place that we can go, ask questions, not have to worry about being talked to as if we don’t know what’s going on or worry about them trying to upsell us,” McGill said. “They do a really good job.”

4 Wheel Parts has built two Jeeps for McGill. She said the staff are good at helping women become more confident Jeep owners by providing explanations and options alongside service.

“Any of her members can walk in here with a picture and say ‘This is what I want,’ ” Booth said. 4 Wheel Parts’ staff help Jeep owners not only understand the build they want, they also help it become a reality.
The company isn’t perfect, Booth said, but has had national conversations about how to create a positive environment for female vehicle owners.

“We can walk you through from how to open the door to our store to how to leave with a fully built Jeep that’s exactly what you want,” Booth said. “We’ve got your back the entire way.”

Booth said he can’t put a number to exactly how many new customers the partnership has brought in, but said he estimates it’s in the thousands, with hundreds of thousands of dollars of revenue coming in with them.

Through the Rebelle Rally sponsorships, their partnership with Jeep Girl Mafia and a marketing campaign focused on women in the off-roading community, 4 Wheel Parts has made female off-roaders a focus.

“It’s a no-brainer. It’s a huge market,” Booth said. But while these efforts are “a tremendous marketing opportunity” for the company, Booth said, he hopes they also bring opportunities for women to have positive experiences in the off-road community.

A spokesperson for Jeep did not respond to request for comment.