The brands onboarded include a mix of both old and new economy companies, from the automobile sector to FMCG, to tech. Adds Chawla, “Cricket as a platform remains relevant for companies across the spectrum, but the key is to identify the correct alignment.”
Speaking on the exciting lead-up to the season, ITW Catalyst CEO Paroksh Chawla said, “We take great pride in understanding the positioning of every brand and finding the right fit to meet their marketing and visibility goals. That is how we have been able to facilitate partnerships between marquee brands and some of the best T20 Franchises in the world. For us at Catalyst, our relationships with both the teams and the brands are what ensures the perfect synergy, and that’s reflected in the partnerships we have facilitated this season.”
ITW Consulting Co-Founder Bhairav Shanth added, “ITW is built on providing a 360-degree solution for brands, ranging from ideation to execution we work as an extension of the brand itself be it in-stadia advertising, linear and digital marketing or putting together sponsorship opportunities with the most effective ROI for our clients, and the fact that ITW Catalyst has been a part of some of the biggest deals in the Indian T20 league and franchise cricket becoming a trusted partner for many brands and teams alike in the process is a testament to our philosophy.”
ITW Catalyst has been responsible for stitching together deals for franchises including the Royal Challengers Bangalore, Delhi Capitals, and Lucknow Super Giants as well as award-winning campaigns with Rajasthan Royals.
The IPL 2023 season will kick off on March 31.
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