It turns out you can put a price on finding love, and it’ll cost you £1,652

Can you put a price on finding love?

Can you put a price on finding love? (Picture: Getty)

It’s no secret that dating is draining. You emotionally invest in a person or multiple people, hoping to find that sizzling connection and true love.

But it’s not just your heart that you’re putting on the line – but your bank balance too.

Dating is expensive, and the ‘daylight dating’ trend has seen cash-strapped singles in the cost-of-living crisis opt for cheaper, daytime dates, such as a coffee and a stroll, to avoid the hefty price tag that comes with a trip to a cocktail bar.

And now, new research has totted up the true cost of finding love, and it’s not cheap.

In fact, it’ll cost you about £1,652. Ooft.

The findings from Novuna Personal Finance shows that singles fork out the hefty sum on an average of 15 dates before finding the one.

When it comes to the cost of an individual date, most men and women spend around £60, but men tend to spend ever so slightly more at about £68.

And despite the current financial difficulties many are experiencing, 13% admit to spending more than £100 on a first date.

The average person will go on 15 dates before finding the one

The average person will go on 15 dates before finding the one (Picture: Getty Images)

But it’s not just the actual date itself that puts a strain on our bank accounts.

Over a third of respondents reported going shopping for new clothes or accessories for a first date, with 41% of women doing so.

Perhaps surprisingly, men are more conscious of their appearance before stepping out for a date, with 37% of men spending money on a haircut to prepare compared to just 25% of women.

On average these pre-date expenses are setting singletons back an extra £40 per date – a significant investment.

And just because Brits are willing to fork out, it doesn’t mean that they aren’t struggling to do so.

Some people spend an extra £40 before even getting to the date (Picture: Getty Images)

Alarmingly, nearly 30% of the 1,000 UK adults (750 singles and 250 in new relationships) who were surveyed, admitted to delaying paying bills or cutting back on necessities in order to fund their romantic pursuits.

The trade-offs do not end there, as more than half of respondents said they have made sacrifices or postponed plans to save money for a date, while 22% reported not saving any money for the month.

The cost of dating has caused many people to alter their social habits or become more selective in their dating.

Nearly a quarter of singles cited the cost of living crisis as the reason they have been forced to date less, or quit dating entirely.

The financial squeeze isn’t cramping everyone’s dating style though, with some singles getting pretty money savvy.

About 61% of daters have taken considerable steps to get a discount on a date, with more men (69%) utilising these savings compared to women (55%).

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