The company added that JioCinema set a new world record as the final match had a peak concurrency of 3.21 crore viewers. JioCinema registered over 1700 crore video views through the 16th edition.
Viacom18 said JioCinema registered over 2.5 crore downloads, which is a record for the most installed app in a single day. The platform registered an average time spent of more than 60 minutes per viewer per match.
“Record-breaking scale on JioCinema combined with targeting, the flexibility of cost, measurement, interactivity, reach, and integration offered significant advantages to its sponsors and advertisers,” said Viacom18 Sports CEO Anil Jayaraj. “The remarkable engagement and participation on digital marks an inflection point in the industry where both viewers and advertisers have made their preference clear making it a turning point for the way viewership as well AdEx is deployed going forward.”
JioCinema attracted 26 sponsors and more than 800 advertisers for the IPL. The platform had over 40 advertisers on Connected TV.
The 26 sponsors included Dream11, JioMart, PhonePe, Tiago EV, Jio, Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.JioCinema’s customer engagement included initiatives like 17 simultaneous feeds across 12 languages including 4K, with multi-cam views giving viewers an unprecedented degree of autonomy and stadium-like experience through AR/VR and 360-degree viewing.
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