iBook. iMac. iPod. iPad, and finally, the iPhone. Apple has a not-so-hidden affinity for naming products that start with the letter “i.” With the iPhone 14 Pro, Apple apparently wants to put that signature love for the letter “i” front and center of its upcoming phone. How? Well, just tilt any of the iPhone 14 Pro renders 90-degrees and you’ll see that the pill and circular cutouts make a stout “i” outline at the top.
Was this an intentional design callback? We don’t know for sure. Apple could have simply gone with a single pill-shaped cutout for housing all the sensors, the way Android smartphone makers like Samsung and Huawei have done in the past. But this is Apple we are talking about, and that means the company is going to do things differently even if that means opting for a polarizing design just to stand out from the crowd.
Well, Apple has definitely managed to nail the “standing out from the crowd” part. In doing so, its designers have also plastered an unmissable “i” right on the iPhone 14 Pro’s forehead. And if Apple’s product strategy is anything to go by, iPhone buyers are going to see this design for at least the next couple of years. Rumors suggest that Apple will eventually kill the notch on the non-Pro iPhones as well, which means the hole + pill design will possibly become a family-wide design element for future Apple smartphones.
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