International
oi-Moumi Majumdar
Greta Gerwig’s ‘Barbie’, which has set the box office on fire, will hit the screens in the UAE on August 31.
Even as the fans await the release of the flick in this part of the world, a CGI campaign carried out by the makers in front of Burj Khalifa, the world’s tallest building, has caught the attention of the netizens.
American comedy film ‘Barbie’ is directed by Greta Gerwig. The movie stars Margot Robbie as Barbie and Ryan Gosling as Ken is on a journey of self-discovery following an existential crisis.
In the 3D CGI video, a giant Barbie in her iconic black and white swimsuit is seen walking out of her pink packaging and standing next to Burj Khalifa.
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The advertisement is carried out by Eye Studio, a social media agency in the United Arab Emirates, and shared on Instagram.
3D ad in front of Burj Khalifa
— Tansu YEĞEN (@TansuYegen) July 25, 2023
Netizens have shared their mixed reaction to the video clip. Someone replied, “I WANT THAT BARBIE! ????????”, whereas a person wrote, “I’m sorry what? When did technology get this good? Why is she actually stepping out like her arms are clearly outside of the building.”
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