INSTAGRAM is altering the user experience for the better with a dynamic change not seen on social media before.
Users will finally have the option to prioritize viewing their favorite people on their feed, or seeing everyone they follow.
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Head of Instagram Adam Mosseri published a company statement that explained the incoming update.
The Following tab will show you posts from the people you follow.
The Favorites tab allows you to prioritize up to 50 accounts so they’re shown higher in your feed.
Both perspectives are shown in chronological order, rewarding fans who have long pressured the company to revert back to the style after ditching it in 2016.
The chronological feed is also a way to steer away from Instagram’s algorithmic feed that is based data acquired from users.
The new feature is reportedly rolling out Wednesday – check your page to see if you’ve received the update.
The company had hinted that a drastic change was coming to the platform in a cryptic tweet that had a word search in the featured image.
But, Instagram will still be Instagram.
Mosseri’s statement goes on to say “Over time, we’re going to add more recommendations to your feed based on your interests.”
Users will have to opt-in to the chronological order feed as the algorithm is the default setting.
“We know from research that people have a better experience on Instagram with a ranked feed, so we won’t be defaulting people into a chronological feed,” CNN quoted the company as saying.
To see that Meta is responding to pressure from users who wanted the chronological feed could help their stock climb out of a two-year low.
As Mark Zuckerberg navigates the company into the metaverse post-rebrand, the stock has perked up about 6% this week.
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