Savvy shoppers around the country have rushed to Kmart to snap up the perfect summer dress, which sells for the bargain price of $25.
Savvy shoppers across Australia have rushed to snap up a $25 dress at cult store Kmart, with the cornflower blue garment now completely sold out online.
The dress – which features a relaxed fit, sweetheart tie-front, flattering billowy sleeves and an easy-to-wear above-the-knee length – has been a hit with style bloggers, who have posted changeroom selfies all over social media.
Jessica Allen dubbed the dress a great “go-to piece” when sharing a picture of herself in it to her 19,000 Instagram followers.
Another style blogger Tori Jane also shared images of herself in the dress, showing how it could also be worn off-the-shoulder for a more relaxed look.
The cotton-viscose blend dress, which is available in a size 6 to a size 20, also features two pockets, a feature that women generally can’t get enough of.
It quickly sold out online, but is still available in many stores across the country.
Kmart’s summer clothing range has been a huge hit so far, with many items making a big impact online.
Last month, one influencer went viral when she shared how to create not one but three outfits from Kmart which cost less than $30 a pop.
Sydney blogger Dani Katralis shares her affordable fashion finds on Instagram and TikTok accounts Luxe and Lemonade.
The mum posted a video sharing how she was able to create the three summer-ready outfits using five different Kmart items of clothing costing a total of $66.
First up Dani wore a blue printed linen-blend tank for $15, which she paired with denim shorts which also cost $15.
Next she wore one of Kmart’s $6 white tanks, which she paired with a ruffled $15 blue miniskirt.
For her final outfit Dani wore the same $15 blue skirt, but made it more dressy by pairing it with a $15 white sleeveless tie blouse.
Dani, who was gifted the clothing by Kmart for review, was praised by shoppers for her styling of the cheap basics.
“All so cute,” one person wrote on TikTok, while another said they were “going to Kmart now” to buy them.
“Love these combos, spring has such cute vibes,” one shopper wrote on Instagram.
Originally published as Shoppers rush to snap up $25 blue summer dress from new Kmart drop
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