on Jun 05, 2021)The Times of India (TOI), along with its sister publications such as Vijay Karnataka (VK), Ei Samay (ES) and Navbharat Times (NBT), won several awards at the INMA (International News Media Association) Global Media Awards. The awards were announced on Thursday through various social media platforms and INMA’s official website.
TOI bagged the first prize for the ‘Best Use of an Event to Build a News Brand’ for its campaign Aadhe Hum, Aadha Humara, which was launched to sensitise voters of Bihar on the representation of women in state assemblies. The same campaign helped it win the second prize for ‘Best Public Relations or Community Service Campaign’.
The Times Secret Santa campaign, which made the wishes of readers come true by sending gifts to their loved ones, won the second prize in the category, ‘Best Idea to Encourage Reader Engagement’. The newspaper also won third prize in the category, ‘Best use of Print’ (for filter cloth innovation).
The Global Media Awards competition is the news media industry’s barometer for growing audience, revenue and brand across platforms. The 2021 competition generated 644 entries from 212 news media brands in 37 countries.
“Not surprisingly, the outstanding entries in this year’s competition leaned heavily into Covid responses, along with shifting priorities during a tumultuous year: Product, data, and subscriptions,” said Earl J Wilkinson, executive director and CEO at INMA.
“Another underlying theme was about communicating the values held by news brands, amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company,” he said.
Campaigns such as Times Bappa (Ganpati festival) and Times Scan it, Own it festival brought TOI the second and third prizes in the ‘Best Initiative to Register Users’ and ‘Best Idea to Grow Advertising Sales’ categories, respectively.
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