Influencer marketing startup One Impression raises $10 million in funding led by PUB-G-maker Krafton

Influencer marketing firm One Impression, founded by brothers Apaksh Gupta and Jivesh Gupta, has raised $10 million in Series A funding led by South Korean gaming major Krafton.

The company said in an announcement it will utilise the funds to expand its offerings, accelerate product development and grow its presence in international markets, starting with Southeast Asia and the UAE.

One Impression last raised $1 million in a seed round of funding from angel investors such as Lenskart founder Peeyush Bansal, company People Group founder Anupam Mittal and Olympic gold medallist Neeraj Chopra, among others.

With the help of the capital, the Gurgaon-based startup also aims to reach $40 million in annual recurring revenues by 2024, the statement added. The platform transacts with creators ranging from celebrities to influencers generating over 100,000 content pieces for more than 500 brands in over 10 languages.

“We believe that this partnership will help us accelerate our mission of being the global flag bearer of the creator economy,” founder and CEO of One Impression Apaksh Gupta said. “The ecosystem currently lacks a structured platform and our products will enable speed, scale, science and reliability for all stakeholders in the industry, helping unlock the true power of this industry.”

One Impression’s platform works with brands including Cetaphil, Meesho and MamaEarth to drive growth with influencer-led initiatives. It moves these brands away from working with multiple agencies or in-house teams to its single platform for end-to-end management of influencer marketing campaigns.

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“At Krafton, we are committed to the Indian market and see tremendous potential here,” said Sean Hyunil Sohn, CEO, Krafton India. “We have invested around $100 million in various Indian startups since 2021. And our investment in One Impression is a step towards augmenting this ecosystem and creating opportunities of growth.”The South Korean collective of independent game development studios comprises PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, Unknown Worlds and 5minlab.

It is also behind entertainment properties including Battlegrounds Mobile India and PUBG: Battlegrounds, among others. It has invested over $100 million in various Indian startups such as Pratilipi, Nodwin Gaming and Kuku FM so far.

Founded in 2018, One Impression has over 100 members currently. It aims to double its team in key functions including sales, tech and creator supply by the end of March.

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