India smartphone market logs shipment of 34 mn units in June qtr: IDC

The second wave of COVID-19 hit the country almost a year after the first wave but varied significantly in terms of market response.

Infections spread much faster even in rural areas and had a higher mortality rate, but there was a lesser impact on manufacturing and logistics, while the lockdown was not as strict as the year before, IDC said.

As a result, state-led lockdowns resulted in a few pockets recovering faster in the second quarter, generating pent-up demand in June 2021, it added.

“While 2021 is expected to see single-digit growth, H2 2021 is likely to drop in comparison to the same period last year, with lower demand, uncertainties around the third wave, persistent supply constraints, and rising component prices along with intensifying inflationary rates,” IDC India Research Director (Client Devices and IPDS) Navkendar Singh said.

Nevertheless, a rebound in 2022 will be possible with upgraders in the low-mid price segments, supply-led push of 5G devices, feature phone migration with new offerings expected in upcoming months (as announced by Reliance Jio), and better supplies to market, he added.

Xiaomi led the market with 29.2% market share, followed by Samsung (16.3%), Vivo (14.8%), Realme (14.5%) and Oppo (11.6%) in the June 2021 quarter, IDC said.

The second quarter witnessed an accelerated growth of the online channel, led by e-tailers, resulting in a record share of 51% with 113% year-over-year (y-o-y) growth. On the other hand, the offline channel was impacted by weekend curfews in many areas and partially opened markets (with odd/even schemes) through May and mid-June.

India stood at fourth position, following China, the US and Japan, in terms of 5G shipments of 5 million with the lowest ASP (average selling price) at USD 410, IDC said.

Though the government is yet to roll out the spectrum, IDC expects an inflow of more affordable 5G devices by end-2021 at sub-USD 200.

Overall ASPs surged to a high of USD 184, growing by 15 % y-o-y. Price hikes and an ongoing shift to 5G in upcoming quarters drives ASPs to peak in 2021-2022.

“Though there were aggressively priced 5G model launches in 2021, most shipments were 4G. Nevertheless, it is still months away from 5G to become mainstream, underlining the importance of spectrum availability, clear use cases, and ensuring a cohesive future-ready infrastructure led by telcos,” IDC India Associate Research Manager (Client Devices) Upasana Joshi said.