‘I make five figures a month off men that love my hairy underarms’

A social media influencer claims her earnings skyrocketed after she ditched the razor and let her underarm hair grow three years ago.

Cali Fire, who has almost 12,000 followers on TikTok and over 31,000 on Instagram, shares racy pictures of herself flaunting her fuzzy pits.

In a recent clip, the content creator claimed her underarm fuzz has been an asset to her life, helping her earn five figures a month.

She has also posted several clips assuring “worried” fans that her boyfriend “loves” her natural looks and praises her for looking like a real woman.

Cali is one of many content creators fueling the “body hair” movement on the video-sharing platform, which has racked up over 1.2 billion views to date.

READ MORE: I don’t shave my armpits just like Rachel McAdams and it’s empowering

TikTokers started using the tag in a bid to redefine the cultural norms in the wake of the pandemic, and the movement has continued to gain momentum ever since.

The trend sees content creators, sex workers, and models working together to normalise body hair on all parts of the body, particularly on the underarms and legs.

One of the most poignant figures in the movement is Spencer Barbosa, an avid campaigner for the feminine movement who has an 8.7 million-strong army of followers on TikTok.

Maria Margolies, a 42-year-old yoga teacher and mother of two, is also challenging the stigmas around body hair on Instagram, which has more than 82k followers.

She shares bikini snaps showing off her armpit hair, and advocates for women to have the confidence to do the same.

“I stopped shaving because I couldn’t come up with a good reason for why I was doing it in the first place,” she recently argued.

She went on: “Women are taught that it’s not OK to have body hair. But I’m confident in my choice not to share if I don’t want to. It’s empowering to stand my ground.”