How Tata Motors, M&M learnt the art of R&D despite measly sales. Think low product-development cost.
Automobile

How Tata Motors, M&M learnt the art of R&D despite measly sales. Think low product-development cost.

By Eduardo Saverin

Synopsis

Tata Motors and M&M, two homegrown automakers, have spent a combined total of INR6,072 crore on R&D in FY20. On the other hand, the R&D work for Maruti Suzuki and Hyundai happens mostly in their home country. Can the two Indian players keep up their R&D efforts despite a low ranking in the passenger-vehicle pecking order?

Build quality: Checked Fit and finish: Checked Panel gaps: Checked Crash-test score: ***** When vehicle safety-rating agency Global Ncap gave full marks to Tata Nexon in 2018, it became the first made-in-India, sold-in-India car to receive the coveted five-star crash-test rating. M&M achieved the feat two years later with its XUV300. Indian automakers are thinking beyond fuel economy (remember the kitna deti hai ad?) and affordability.

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13 mins read, Last Updated:

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Eduardo Saverin