How Tata Motors, M&M, Hyundai, and MG are using their EV learning curve to electrify growth
Automobile

How Tata Motors, M&M, Hyundai, and MG are using their EV learning curve to electrify growth

By Eduardo Saverin

KONA Electric Hyundai at Auto Expo 2020, in Greater Noida, India.

Synopsis

Carmakers have learnt a great deal from their early experiences with EVs. As niche products with higher driving ranges and price tags fail to excite Indian customers, OEMs are striving to come up with affordable vehicles. But most of them would need at least a couple of years to iron out teething problems.

In early July 2019, the Buddh International Circuit in Greater Noida was brimming with activity. Hyundai Motor India was preparing to roll out its first electric car, the Kona SUV in India. Soon after the launch event, the South Korean carmaker organised a test drive for mediapersons at the circuit. This correspondent also got the opportunity to drive Kona there. At first feel, one could not differentiate the technologically advanced electric

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Eduardo Saverin