Google Glass failed by being too ahead of its time. Not only was the headset off-putting in an era before recording things in public was commonplace, but it was also chasing a dream the technology couldn’t yet support.
Today, with the public now more accustomed to technology in our everyday lives and with mobile chipsets more powerful than ever, Glass could be a viable product. Instead of a heads-up display in the corner of a user’s field of view, Google might now be able to make a pair of glasses with actual AR functionality. Perhaps they wouldn’t be as feature-rich as the Apple Vision Pro, but they’d be something you’d actually wear in public. As impressive as the Vision Pro looks, no one is wearing it out in public unless they lose a bet — it’s just too weird looking with its larger form factor and creepy eye animations.
Not only is the technology ready and the time right, but Google Glass is a fundamentally different product than the Meta Quest or Apple Vision Pro. While Apple’s VR headset seems purpose-built for media consumption at home, on planes, or in hotel rooms, Google could pursue its initial vision for Glass as a device to be used outdoors. It could replace products like the GoPro for extreme sports enthusiasts, give turn-by-turn directions while walking or cycling, and serve the same purpose as smartwatches for fitness tracking, notification management, and hands-free calling.
There are rumblings that Google may try its hand at AR glasses again and has been investing heavily in the tech behind-the-scenes. If Google has the gumption to revive Google Glass, there’s no better time for a triumphant comeback.
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