Fans of Holly Willoughby have been fawning over her young son Chester after he had a go at spelling the name of her lifestyle brand, with adorable results.
TV presenter Holly, 40, started her wellness and lifestyle brand Wylde Moon in September last year, selling clothes and jewellery, podcasting and offering online resources to followers.
In her latest post on Instagram she gave her son Chester, 7, a chance to try and spell the brand name with his letter tiles, and fans could all agree on one thing.
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Holly had Chester with her husband, former Celebrity Juice producer Dan Baldwin, 47.
The couple also have two other children, Harry, 12, and Belle, 10.
Youngest of the three Chester was close with his attempt at spelling the difficult name but fell just short, spelling out ‘wilb moon’.
Holly gave a nod to this in her playful caption to the cute post: “Nearly Chester… @wyldemoon” along with a smiley face and a heart.
Fans of the TV star were all in agreement about the adorable snap – that he did a good job regardless.
One said: “Bless him I still remember my daughter saying McDolofins for Mac Ds they always stay with you.”
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Another added: “Oh Chester,” along with a pair of love hearts.
“b and d is always a tricky one ! xx,” another sympathetic fan said.
“Awwww good attempt,” echoed a fourth.
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