Holidaymakers prioritise fitness and wellbeing even while abroad
Millions of travellers will continue their daily fitness routines while away – as they still prioritise wellness when on holiday. A poll of 2,000 adults, who travel, found seven in ten focus on their well-being when abroad – with walking (61 percent), reading a book (50 percent), and exercising (33 percent) high on the list of holiday activities.
And while 24 percent simply maintain their usual good habits while away from home, 50 percent use a trip away as the perfect time to start a new self-care routine.
When it comes to taking part in fitness activities, 37 percent would choose this over enjoying a cocktail, and 31 percent would turn down relaxing on a sunbed in favour of being active.
The research was commissioned by Hilton, which has expanded its partnership with Peloton, offering its bikes to hotels across the UK, Germany, and Puerto Rico, and participating properties in Canada.
Amanda Al-Masri, vice president of wellness at the hotel brand, said: “Wellness can be an influential factor when it comes to holiday choices for some travellers – even when people are away, they don’t want to break their routine or healthy habits.
“Expanding our industry-first partnership with Peloton allows us to offer an elevated wellness experience, whether guests are starting a fitness routine, or are looking to maintain the habits they keep at home.”
The study also found that to ensure a self-care routine is maintained away from home, 30 percent always make a list of priorities beforehand, while 29 percent set time aside each day during their stay.
Nearly three in ten (28 percent) only focus on the smaller habits, while 25 percent set boundaries to help them make more mindful choices, and 22 percent set a daily to-do list.
But 47 percent find being away from home allows them more time to focus on their mental and physical wellness.
And during the booking process, exercise facilities are the top priority for 23 percent of travellers, as 37 percent like to keep fit once a day when away – exercising for an average of 49 minutes.
Despite 87 percent of those polled, via OnePoll, having every intention of maintaining healthy habits such as this, 14 percent do find it difficult to stick to them when they are away.
For 74 percent, not being in their usual everyday routine was their main struggle, while 31 percent blamed the lack of equipment when away.
Daniel Sprung, senior director of international, partnerships, and commercial at Peloton, said: “We are constantly innovating to meet our members and prospective members where they are.
“Expanding access to our Peloton Bike and extensive content, in partnership with Hilton, was a natural next step.”
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