Google and Samsung team up to promote the Galaxy S23 Ultra

Google and Samsung have worked together from time to time, and now the two tech giants have teamed up to promote Samsung’s top-of-the-line Galaxy S23 Ultra handset. This might seem a little odd since Google’s Pixel 7 Pro could be considered a rival to Samsung’s device. On social media platforms such as Reddit, you often read about a Pixel 7 Pro user switching to the Galaxy S23 Ultra and vice versa.

To promote the Galaxy S23 Ultra, the two companies created television spots in various languages. The ad appears on the Android YouTube channel and starts with the voice-over announcer saying, “Do more with the new Samsung Galaxy S23 Ultra.” That’s followed with comments about the 200MP image sensor that backs the primary rear camera, showing the use of Google Lens to discover the names of certain flowers, mentioning the low-light “nightography” capabilities of the phone, and stating that you can find “hidden gems” with Google Maps.

The tagline “More in your world” refers to the aforementioned features of the phone. But the end of the ad does sound a little awkward as the announcer says, “There’s more in your world with the Samsung Galaxy S23 and all of Google.” It doesn’t exactly flow smoothly. And frankly, it does seem a little strange to see Google helping to promote a device that it is competing against.