Glance active user base in India reaches 189 million in Q2 2022

Compared to the previous quarter, six million new users were added. The growth was driven largely by partnerships with smartphone manufacturers, as well as new content formats aimed at driving user engagement.

Glance provides content to android-based smartphone users on their lockscreens. With a screen touch, users have the latest updates based on their preferred genre and language. The lock screen platform provides personalized content via video stories, live-streaming and other modes. It uses artificial intelligence (AI) to understand consumers’ preferences. The content on Glance’s lockscreen platform is available in multiple languages and covers categories like current affairs, entertainment, technology, sports, fashion and travel.

Glance launched hyperlive content on its platform during the quarter. Hyperlive is a live format that enables users to enjoy two-way interaction with some of their favorite celebrities or creators.

Arushi Chawla, research analyst, Counterpoint Research said, “The partnership with smartphone brand realme drove growth in the Glance active user base in Q2 2022. OTT platforms like Netflix, Sony Music and Warner Music have been using Glance for new movies, shows, and music releases.”

In Q2 2022, it hosted Glance Live Fest, a live interactive festival on the smartphone lock screen. In addition, considering the popularity of cricket among the Indian population, it provided fans with a way to watch and interact with some IPL teams. For bollywood fans, the platform often schedules live sessions with stars like Rajkumar Rao, Kareena Kapoor, and Rana Daggubati. It also expanded to the smart TV segment by announcing the launch of the Glance TV platform. It will be a live interactive content platform available on android smart TV home screens.

Discover the stories of your interest

Chawla added, “The platform is present across different genres and local languages, and has tied up with top android smartphone brands. It is now expanding by launching Glance TV. It is also expanding and strengthening its geographical footprint. It is growing its presence in Indonesia and other parts of Southeast Asia, while plans are being firmed up for high-potential markets like the US and Latin America.”