From Hype to Reality: The evolution of India’s EdTech landscape – Times of India

NEW DELHI: In 2020, the Indian Edtech industry witnessed significant growth due to lockdowns and the pandemic. The rise in user numbers and the emergence of new players boosted the sector. Now, three years later, it’s one of the fastest-growing industries in India.
Despite challenges, several promising Edtech companies are thriving. Shantanu Rooj, CEO of TeamLease Edtech, mentioned that EdTech faced ups and downs. Covid accelerated digital education by a decade, but the hype led to unrealistic expectations. Many entrepreneurs raised funds based on non-financial metrics like app downloads.
Consistency matters more than extremes, and businesses should offer value within reach. Prateek Maheshwari, Co-Founder of Physics Wallah, advised that being an EdTech entrepreneur is like navigating challenges without full information. Despite hurdles, they can influence education’s future and innovation.
As the pandemic subsided, the hype lessened, and investors sought returns. Entrepreneurs should focus on long-term, sustainable models. Rooj emphasized staying purpose-driven and strategic.
In the end, the journey of EdTech entrepreneurs is tough yet exciting. India offers a supportive economy, high domestic consumption, government backing, and a welcoming ecosystem.