Forming a new entity or global alliance: What works best for Maruti, M&M, Tata’s EV drive?

Synopsis

Automakers have taken to various strategies to up their EV game. While some are setting up a separate EV subsidiary, others are inking global alliances or creating dedicated inhouse verticals for green mobility. The jury is still out as to which is the better way to achieve electrification.

India’s Motown has a new debate around electric vehicles (EVs). And it’s not about electric scooters going up in flames. The argument nowadays is on whether automakers should have a separate subsidiary for EVs. While the government wants to have an EV sales penetration of 30% for private cars by2030, traditional automakers are adopting different strategies to up their game. Some are looking to create a separate EV identity. Others are taking the

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