Filipinos ready to spend on fashion, travel, food

MANILA  -Filipinos are about to make it rain in the coming months as they prepare for the ultimate summer getaway, shopping for their swimwear and other clothing appropriate for the dry season and booking flights within and outside the country, according to a survey released by popular social media platform TikTok.

The TikTok Summer Trends and Insights report revealed that users were looking forward to do some shopping 1.4 times more than last year this upcoming summer. Nearly half said they had planned their purchases at least a month in advance. In particular, Filipinos want to buy essential summer fashion items, including casual wear and swimwear.

Some 81 percent of the TikTok users are planning to purchase such items while 87 percent expressed willingness to spend more if discounts and promos are available. One in two TikTok users buy summer outfit three weeks before their trips.

“Creators sharing their favorite outfits and indispensable fashion items for their summer getaways create opportunities for fashion brands and businesses to ride on the trend,” TikTok said.

However, travel is deemed top priority for Filipinos this summer as three in four users bared plans of traveling domestically or internationally to spend quality time with family and friends.

“Summer in the Philippines is a vibe. It is a season to bond with your friends and family,” TikTok Philippines vertical lead Life Dawn Cervero said in a briefing on Wednesday in Makati.

TikTok, as such, expects its platform to be filled with content featuring resorts, beach activities, road trips and sightseeing adventures, among others. Cervero said that 59 percent of the users regret not traveling last summer.

“Brands and businesses have the opportunity to leverage creative content creators who are able to feature specific summer related products, such as travel gear and accessories, as well as create travel itineraries based on these products,” TikTok suggested.

The social media platform also noted that 66 percent of the users were looking forward to spend on seasonal food and beverages. These include summer staples such as ice cream, halo-halo, confectionery and others.

Some 68 percent also said they would want to see new menu items and products this summer.

“Road trips, picnics with family and friends, camping cookouts and food reviews are just some of the creative content where food and beverage brands can potentially amass or reinforce a loyal following,” the social media giant said. Cervero advised brands to maximize TikTok’s ad solutions to promote their business on the platform. She noted that 56 percent of the users said that ads led them to discover new products. INQ

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