The website’s design has been curated with an aim to present business news in the most simplified way. During market hours, the website will focus on stocks and live TV and, later in the day, on business news stories.
Times Network president & chief operating officer, digital business, Rohit Chadda said: “Serving holistic business news to the nation at large, we are delighted to expand ET NOW’s unparalleled business news offerings to digital viewers. Powerful content, enhanced by visual storytelling and simplified information to deliver easy-to-consume stories on business, stock market and economy. The website has been carefully designed and curated to appeal to the content preferences of all cohorts of users consuming business news online.”
ET NOW and ET NOW Swadesh managing editor Nikunj Dalmia said: “ET NOW has been committed to India’s growth story for over a decade and we are now thrilled to launch our digital arm, etnownews.com, a multimedia business news platform that truly integrates ET NOW’s live stream, exclusive content, special shows, videos, and compelling analysis.”
An aggregator of top news stories from around the web, the platform will also cover technology, auto, sports and celebrity news.
The website will host exclusive daily digital video IPs (intellectual property) including, All You Need to Know, Money-Making Ideas, ET Now Chat with Expert, ET Now Spotlight-Deep Dive on Stock & Various Sectors, ET Now Editors’ Take, Money Mantra, ET Now Mobility, ET Now Tech Talk, and a weekly video IP, Start-up Central.
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