Emma Raducanu’s agent Max Eisenbud has squashed speculation that sponsors will attempt to cut ties with his client following her poor run of form on the court. The 20-year-old has struggled since landing the US Open in 2021 but those who have contracts with the Bromley-born star have continued to remain faithful.
Raducanu is currently recovering from surgery on both of her wrists, whilst also going under the knife to address an issue in her left ankle. The problems were a recurring nuisance for the Brit, though it is hoped that the treatments will spark an upturn in form.
Raducanu has struggled since her historic victory in 2021, with several issues being speculated to be behind the performances. Some have speculated that the pressures of being in the public eye and working with big brands have been a problem while others have claimed that she has become distracted after signing money-spinning sponsorship deals.
However, Eisenbud has shut down claims that sponsorships are the underlying problem, insisting that those companies have been incredibly supportive of Raducanu. He told The Tennis Podcast: “In Emma’s situation, we could have done 100 deals.
“She could be doing deals, and deals and deals, they left millions and millions of dollars on the table, they strategically took the best brands with the most limited time, the brands that understood that it was going to be a rocky road.
“None of her sponsors have ever called up and been like ‘Oh my god, I can’t believe she’s not winning!’. No one. I know people want to say ‘the pressure, she’s got the pressure’, I think the pressure she has is that she won a great tournament and she wants that feeling again and she wants to keep winning.”
Raducanu is represented by IMG, who recently acquired the services of Andy Murray after he decided to leave his own management company. The company own three events on the ATP Tour and have a significant client base, but Eisenbud has been keen to shut down speculation that they are pushing for further brands for their own monetary gain.
He continued: “The sponsors couldn’t have been more supportive, even through the injury. I know people want to say that the narrative, the big bad IMG is bringing in all this money and making them take deals but we’re a pretty well-established company, we’re not living and dying on commission. Our lights are going to stay on in the office. We want to do the best thing for the client and keep the client for a long time.”
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