EA is Splitting Up and ‘Evolving’ Into Separate Organizations – EA Entertainment and EA SPORTS

EA is splitting up and evolving into two separate organizations as part of the publisher’s strategy for the future, CEO Andrew Wilson has announced.

The news was announced through an official press release, as published on EA’s website overnight. As part of the company’s next step for the future, EA will be split into two separate organizations which will both report to Wilson – EA Entertainment and EA SPORTS.

EA Entertainment will be run by former Chief Studios Officer and EA Worldwide Studios lead Laura Miele. She’s been with EA for over 22 years and has fulfilled various positions at the company, including General Manager for Star Wars business as well as Senior VP of Global Marketing. Miele also worked on various multi-platform titles IPs including Need for Speed, Dragon Age, and Battlefield. “EA Entertainment encompasses extraordinary owned IP, including some of the world’s most beloved blockbuster franchises, as well as licensed IP through powerful collaborations”, Wilson said. “We’re building the future of interactive entertainment on a foundation of legendary franchises and innovative new experiences, which represents massive opportunities for growth.

As previously announced, Respawn’s Vince Zampella remains to serve as head for the Battlefield franchise, while also leading Respawn Entertainment (which includes Apex Legends as well as EA’s Star Wars titles).

Alongside the appointment of Laura Miele as President of EA Entertainment, Executive VP and Group General Manager of EA Sports & Racing, Cam Weber, has been promoted to President of EA SPORTS. In his position, Weber will be leading the organization responsible for EA’s Madden, Super Mega Baseball, F1, PGA Tour, NHL, UFC, and EA’s rebranded FIFA series. “Cam Weber has been appointed President of EA SPORTS, guiding the organization responsible for our genre-leading EA SPORTS experiences and our entire racing portfolio”, Wilson announced, “With expanded business ownership, he will accelerate the teams’ ambitious growth plans, including building EA SPORTS FC and our American football franchises into connected multi-platform ecosystems. Through Cam’s unparalleled leadership, our EA SPORTS teams are already the best in the business, and we are positioned to lead the future of sports fandom.”

In the official press release, CEO Wilson added, “Over the coming months, Stuart, Laura, Cam, and David will partner closely with studio leaders to implement these organizational changes, further embedding dedicated capabilities into franchise teams and driving operational rigor. Chief Strategy Officer Mihir Vaidya will now report directly to me, and together with Chief People Officer Mala Singh and Chief Legal Officer Jake Schatz, our entire management team is focused on executing our core strategies to drive results.”

We suggest reading EA’s full press release here. As always, we will update you as soon as more information about this restructure comes in.