E-bike rental startup Yulu eyes expansion as it closes in on profitability

The startup, which currently operates in Bengaluru, Delhi and Mumbai, will venture into cities including Hyderabad, Pune, Chennai, Kolkata and Ahmedabad over the next 15 months.

It will also explore partnerships with local entrepreneurs in smaller markets such as Varanasi, Agra and Goa.

“Yulu is open to give its technology platform to anyone who wants to run a small fleet in cities where we do not have a long-term plan to run it,” CEO Amit Gupta told Reuters.

The plan comes amid a broader government push for the electrification of shared transport and at a time when Yulu relies on its tie-ups with delivery firms Zomato, Swiggy and Zepto to fend off rivals, including Gogoro-backed Zypp Electric and SoftBank-backed Ola Electric.

Delivery executives account for 60% of Yulu’s fleet utilisation and revenue share, the startup said in a statement to Reuters, adding that more than 50,000 of them used its services in FY23.

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Co-founded by Gupta, RK Misra and Naveen Dachuri in 2017, Yulu is aiming to achieve a four-fold increase in its fleet to 100,000 vehicles by the end of the current fiscal year. The startup’s annual losses had narrowed to Rs 55.5 crore ($6.8 million) in FY22 from Rs 61.1 crore in FY21, a company spokesman said, adding that the annual results for FY23 were yet to be released.

Yulu’s bikes are made by Bajaj Auto, which exports vehicles to over 70 nations. The startup plans to piggyback on the industry veteran to venture abroad.

“The countries looking interesting are the ones where EV is there as a policy” such as Thailand and Indonesia,” Gupta said.