As Disney celebrates its 100th anniversary this week, the iconic studio faces serious box office challenges after losing almost $1 billion this year.
Meanwhile, the company increasingly has accusations of creating “woke” content, with the latest target being the live-action remake of Snow White.
The 2024 movie has faced backlash for casting West Side Story’s Rachel Zegler, a Lantina actress, in the starring role opposite a diverse group of seven men, women and just one dwarf.
The leading lady has also been very vocal about the film being a “PC Snow White”, “because it needed that” and promises a “modern edge” because “it’s no longer 1937”.
In response, conservative media outlet Daily Wire have announced they will release a rival film of Snow White next year on its new Kids Entertainment app called Bentkey, created with $100 million of investment as an alternative to Disney going “woke”.
Daily Wire said in a statement: “While Disney still uses Walt’s name, they’ve all but abandoned his legacy. Instead of telling stories about timeless truth, what the ancient fairy tales were all about, Disney’s new Snow White is an apology for their past and will expose children to the popular but destructive lies of the current moment. Which is why, in addition to announcing the launch of our Kids Entertainment company, I also want to announce today the company’s first live action feature film.
“It’s a story about a princess and a prince, about beauty and vanity, about love and its power to raise us from death to life. It’s our own adaptation of an ancient fairy tale. It’s coming in 2024, and it’s called Snow White and the Evil Queen.”
Snow White and the Evil Queen has received a teaser trailer for what will be Daily Wire’s first feature-length production for Bentkey.
In the starring role s conservative YouTuber and actress Brett Cooper, who hosts the platform’s show The Comment Section.
Daily Wire boss Jeremy Boreing said: “I was raised on the original Grimms’ Fairy Tales, so I’m thrilled that we’re bringing this iconic story to life for the next generation.
“Snow White is such a beautiful character, and I’m honoured to be playing her. Like all the best fairy tales, this is a story with timeless values, like love, friendship, and kindness, and I can’t wait to share them.”
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