DC Comics Looking For A New Director Of Marketing

I’m going to suggest that given that IDW in San Diego basically just fired its marketing department, this is quite good timing for DC Comics as they have a plethora of talented folk on hand when they are looking for a new Director of Marketing at Burbank in Los Angeles. Here’s what the job entails… and maybe, just maybe, by posting this on Bleeding Cool, we can encourage a candidate to apply who might be minded to lift the DC blacklist of Bleeding Cool… you never know.

This position is responsible for strategically planning and executing marketing initiatives that drive revenue, subscriptions, and engagement across the DC Comics organization. The Director, Marketing is expected to be a strong, hands-on leader with an entrepreneurial mindset who can build and maintain strong working relationships with cross-functional partners, while leading a high-performing team in a fast-paced, high-growth environment.

• Develop and execute impactful launch plans for DC Comics publications that continue with post-release campaigns in order to meet and exceed revenue and subscriber targets. Work closely with Brand & Creative, Sales, Communications, Editorial, Talent Management, Digital Product and Social teams to ensure alignment on marketing strategies across all release windows globally.
• Drive global alignment and execution of marketing strategies to ensure coordinated launches and maximum brand and business impact in concert with DC brand, franchise, PR, site, e-commerce, commercial retail, CRM, and social media teams.
• Analyze consumer insights to improve understanding of comics fans to strengthen go-to-market retail plans, customer acquisition and retention efforts, and to drive growth of new and diverse audiences across physical and digital products.
• Influence creative strategy with creative briefs that provide clear guardrails and direction for the development of marketing materials and media assets for pre-release title amplification and post-release push.
• Create executive-level presentations highlighting post-program analyses and benchmarking performance against KPIs, measuring the efficacy of marketing campaigns that will inform future programs and activations. Work with global publishing partners to incorporate key learnings into presentations.
• Track annual marketing budget spending, ensuring maximized campaign effectiveness and CAC efficiencies.

And your necessary qualifications:

• At least seven years of strategic and tactical experience in brand or product marketing, digital marketing, brand development, and marketing communications, preferably in entertainment, FMCG, or a media agency.
• Bachelor’s Degree required, or equivalent experience.
• Experience evaluating and optimizing towards specific subscriber lifecycle KPIs (acquisition, engagement, retention).
• Familiarity with Meta ads, Google ads, Google Analytics, SEO, with an emphasis on efficient spending to generate high ROI and low CAC.
• Familiarity with email/online marketing platforms using SMS and CRM required.
• Highly analytical and a strategic thinker.
• Ability to work effectively with senior level executives.
• Collaborative/relationship builder (works with staff, peers, partners.)
• Must have the ability to influence others, and drive for results in prioritized manner.
• Intermediate to Advanced knowledge of Microsoft Office software (Word, Excel, PowerPoint, and Outlook) required.
• Knowledge of comics publishing strongly preferred, but not required.
• Previous P&L management is a huge plus.

Good luck!!!