Automobile

Cost rationalisation, lean operations, exports: how Honda is turning around its fortunes in India

By Eduardo Saverin

Honda Showroom in New Delhi, India.

Synopsis

The turnaround strategy for Honda Motors India unit seems to be working for now, as the carmaker ended FY22 with domestic sales of 85,609 units — up 4.3% over FY21. But it shouldn’t expect just one or two mainstream vehicles to fully revive its fortunes in India. The company has to look beyond.

It was a spoiler just before the Christmas festivities that most Honda car lovers in India would like to forget. As falling demand dragged sales, Honda Cars India (HCIL) pulled the plug on its premium models Civic and CR-V on December 23, 2020.For HCIL, the last three years have been nightmarish. The Covid-19 pandemic, the rising input costs due to skyrocketing commodity prices, and the supply-chain issues coupled with chip shortages have made

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Eduardo Saverin