Starbucks locations in Colorado are going BYOC – as in “bring your own cup.”
The coffee company is currently running a pilot program at 192 locations in the Centennial State where customers can bring their own personal cups that baristas will use to fill their orders.
Historically, Starbucks has allowed customers to bring reusable cups with the company’s branding to be filled, but during this test period, it will allow any cup or mug. All you have to do is tell your barista at the counter or in the drive-thru that you brought your own and you save 10 cents on your order. Rewards members receive an additional 25 bonus stars.
The pilot rolled out on April 10 and runs through June 30 and the number of stores makes it Starbucks’ most extensive test to date, according to a spokesperson. It may not be too big a shift for many locals, since Coloradans bring their own cups to the coffee shops more frequently than most, the spokesperson added.
The pilot program is Starbucks’ latest as it works toward its sustainability goals. In 2022, the company pledged to “create a cultural movement towards reusables” through initiatives that aim to eliminate single-use cups. By 2024, Starbucks expects coffee drinkers will be able to use their own personal reusable cups at every location in the U.S. and Canada.
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