Clanconnect: ClanConnect receives 2023 Competitive Strategy Leadership award from Frost & Sullivan – Times of India

ClanConnect has received Frost & Sullivan’s Competitive Strategy Leadership Award in the global creator economy market. Frost & Sullivan is said to apply a rigorous analytical process to evaluate multiple nominees for each award category before determining the final recipient. The process involves a detailed evaluation of best practices criteria and remains one of the few global awards that does not follow a call-for-nominations process, making it a purely meritorious achievement for the winners. As per the award criteria, ClanConnect has delivered excellent performance across multiple parameters, such as strategy effectiveness, strategy execution, brand equity, price/performance value, and customer purchase experience, among others.
Sagar Pushp, CEO, ClanConnect, said, “It’s thrilling to know that we are the first Indian start-up to receive this honour from Frost & Sullivan. The win is proof positive that ClanConnect’s value proposition and product roadmap hold global relevance. This, combined with our encouraging performance in the Indian market, gives us the impetus to expand our footprint within the country and across key overseas markets in the near future. The creator economy is poised for explosive growth, and we look forward to further creating maximum opportunities in this space.”
Riana Barnard, Best Practices Research Analyst, Frost & Sullivan, mentioned, “The company delivers unparalleled transparency through its data-driven approach, empowering any brand, startup, or small or medium-sized enterprise (SME) to run a successful influencer marketing campaign. Frost & Sullivan recognizes that ClanConnect’s scalable and transformative solutions, advanced by its innovative business model, fundamentally disrupt the marketing agency model.”