It’s no secret that independent showcases by platform leaders and standalone events from big-name studios have stolen the thunder from E3 in recent years. On top of it, Geoff Keighley’s own Summer Games Fest show now makes headlines in the same June slot that was once dominated by E3 announcements.
Opinions, however, differ. “I think E3 sort of killed itself in a way,” Keighley said in a podcast interview with VGC earlier this month. For gaming fans and developers, the absence of platform overlords Microsoft and Sony from the E3 slate further reduced the incentive for the event. The recent platform skirmishes over multi-billion acquisitions have only driven the rivals apart.
It’s plausible that the big dogs like Xbox and PlayStation might never share the stage again, especially with all the bad blood between Microsoft and Sony over the Activision Blizzard fiasco. Microsoft held its Xbox Games showcase event in June, and followed it up with a show dedicated to a Starfield deep-dive.
On July 11, the company is hosting the next ID@Xbox Showcase to drop trailers and gameplay details about new titles from its stable. Sony and Nintendo held their own stacked events in June, while Keighley had his own gaming event in the same window. This is not to say that E3 is doomed, but the chance for E3 to regain its former glory is likely shrinking.
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