TOKYO — Just as a World Cup soccer team adjusts its player formation for a new opponent, Toyota’s recently appointed CEO Koji Sato is reordering his lineup for a challenging new era.
That is the scene unfolding today at the world’s largest automaker as Sato picks a new management team before he takes the helm from current boss Akio Toyoda on April 1.
“Compare it to soccer,” Toyota’s Chief Communication Officer Jun Nagata said on Thursday, while announcing quarterly financial results for Toyota Motor Corp.
“The Japanese soccer team for the World Cup took different formations depending on their opponent teams, Germany or Spain,” Nagata said. “Likewise, our new management team will adopt various formations in managing the company. President Toyoda thinks the company has reached a stage where a younger team can run it in a different management style.”
Added Nagata: “Toyota will be led by Captain Sato’s team.”
Toyoda, the grandson of the automaker’s founder, has led Toyota through a centralized management style that has increasingly been centered around himself as a top-down leader. But as Toyoda steps back from chairman starting April 1, he said teamwork will be key to Sato’s success.
In announcing Sato’s appointment on Jan. 26, Toyoda said he had an important bit of advice for the current Lexus International chief: “Do not try to run the company on your own but as a team.”
Indeed, Toyoda has big expectations for the next generation of leaders picked by Sato.
“The new team under upcoming President Sato has a mission to transform Toyota into a mobility company,” Toyoda said last month in announcing the shuffle. “He has youth and like-minded colleagues. I expect this new team to go beyond the limits that I cannot break through.”
Challenging era
Details of Sato’s new team — let alone who will be on it — are still taking shape. But at last month’s announcement, he gave a sneak peek at the big picture.
“Our new team, under the theme of ‘inheritance and evolution,’ will implement product-centered and region-centered management, while valuing the philosophy of our company’s founding and will endeavor to fully redesign Toyota into a mobility company,” he said.
Among Sato’s challenges will be determining just exactly what a “mobility” company is, while ramping up the Japanese automaker’s competitiveness in the global electric vehicle race. Other items on the to-do list include addressing the avalanche of change brought about by software-defined cars, autonomous driving and connectivity, and facing up to new rivals from Silicon Valley, China and beyond.
Nagata said he did not know when Captain Sato would announce his team’s new formation.
Just for the record, at the World Cup held late last year in Qatar, the Japan national team pulled off stunning upset victories over heavyweights Germany and Spain, winning 2-1 in both matchups, to advance into the Round of 16. There, it lost in a shootout finish to eventual third-place winner Croatia.
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