Can new SUVs change Honda’s fortunes in India? Only if it doesn’t repeat these past mistakes.
Automobile

Can new SUVs change Honda’s fortunes in India? Only if it doesn’t repeat these past mistakes.

By Eduardo Saverin

image credit: Honda Cars

Synopsis

With a limited portfolio, Honda lost the India plot. In the absence of an India-specific model, it failed to cash in on the fastest-growing auto segment in India — the SUVs. Honda is set to launch an India-focused SUV in 2023 and another compact SUV in 2024. But a high cost structure always stopped it from being aggressive in India.

It’s not easy being a sedan on the Indian roads nowadays. The hulky SUVs make you feel friable, their drivers look down upon you from the height before zooming past at ease. They beat you in looks, size, and popularity. No one knows this better than Honda City. Launched in 2008, it was Honda’s best-selling model in India for years before being elbowed out by the SUVs — the fastest-growing auto segment in the country over the last five years.

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Eduardo Saverin