British furniture brand Made.com goes bust
British e-commerce company Made.com, based in London, has gone bust, after struggling to stay above water since the pandemic. The cost-of-living crisis has meant households have been cutting back on purchases in recent months, affecting businesses like Made.com.
There were concerns that Made.com would go into administration earlier this week, and today, November 9, the news has been confirmed by the retailer.
Susanne Given, the company’s chair, said: “Having run an extensive process to secure the future of the business, we are deeply disappointed that we have reached this point and how it will affect all our stakeholders, including employees, customers, suppliers and shareholders.
“We appreciate and deeply regret the frustration that [Made.com] going into administration will have caused for everyone.”
Made.com’s closure will lead to the loss of 500 jobs, affecting hundreds of people’s livelihoods.
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Made.com was founded in 2011 to offer affordable yet stylish furniture online. At the time, it said it wanted to be the “new Ikea”.
The retailer sourced furniture directly from manufacturers and designers, which young people seemed to like – Made.com gained loyal customers mostly in their 20s and 30s.
People spending more time online and in their homes during the national lockdowns in 2020 meant Made.com’s sales soared, and the company was valued at £775million last year.
However, more recently, the brand started to struggle as Britons cut back on unnecessary spending.
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The firm announced in September that it was looking for an investor willing to keep the business trading.
It stopped taking orders at the end of October, but some customers have still not received the products they ordered before this.
Shoppers have taken to social media to complain that their items have not been delivered, while others have said that they were told their orders had been cancelled.
Made.com posted a message on its website to say it was “truly, deeply sorry” for the situation.
A week ago, Sue Allison wrote on Instagram: “What happens now my chairs are being manufactured as we speak apparently. No communication, no chat, ignoring emails.”
User @sanchiaclarke commented: “Made.com we have waited 14 weeks for our bed to arrive. We finally arrange a delivery date for Monday and now we’re told it’s not possible. Our bed is probably sat in a wharehouse somewhere and no idea where our money is!”
Gulcan Kaya said: “Why is it impossible to contact you guys concerning my order?”
User @sourdoughperfection didn’t seem to know what was happening with their order either. They added: “Can you guys give an answer why deliveries were cancelled for the Friday? You also cancelled service chat in your website.”
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