Automobile

BMW has pipped Merc worldwide, but why repeating that in India is proving tough

By Eduardo Saverin

BMW iX1; Mercedes-Benz GLA

Synopsis

In 2022, Mercedes sold 40% more vehicles than BMW in India. Expanding much beyond metros, attracting buyers to luxury cars, offering innovative finance and leasing schemes, and focusing on EVs, BMW is doing everything to get its crown back from Mercedes in India. Can it drive ahead in the luxury car segment, which hasn’t grown in the last seven years?

In life, we, at times, need to make some choices. Star Wars or Star Trek? Cats or dogs? Mountains or seas? What about BMW or Mercedes?Hardcore car enthusiasts will tell you how difficult it is to choose one of the two. To make their task simple, BMW and Mercedes have announced a car-sharing partnership. BMW drivers can now take a Mercedes out for a spin and vice versa.However, the two luxury carmakers are taking their rivalry as seriously as

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Eduardo Saverin