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Beauty brand Lottie London has launched a Blood for Beauty initiative where it will be accepting blood donation as ‘payment’ for its new Love Sucks range.
In response to the NHS experiencing a national blood shortage, the makeup brand is encouraging its ‘Lottie squad’ to donate during the month of October to get their hands on the Lottie X Vampire Diaries collection.
Statistics show that, in the UK, one million more blood donors are needed over the next five years to ensure patients receive the right type of blood to save and improve their lives.
There is a particular need for Black African, Black Caribbean and younger donors.
So why not do your part for the NHS while also getting the latest makeup products?
Lottie London is giving away more than £4,000 worth of products, after all.
Appreciation for the initiative has already exploded in the comments on social media – with one particularly appreciative user sharing their story.
Bluebella77 commented that they had a life-saving blood transfusion after the birth of their first child, saying they may not be here without it.
They said: ‘Well done for the initiative to try and get more blood donors. I wish I could donate but I’m not allowed due to my transfusion. I hope your initiative inspires some amazing people – who can save a life – to donate.’
You might think winning is a long shot but Lottie London are picking up to 100 winners, so you’re definitely in with a chance.
So how do you enter?
If you are keen to sink your teeth into the new Love Sucks collection, just share an image of yourself at a blood donation site on Instagram tagging @lottielondon or on TikTok tagging @mylottielondon and use the hashtag #BloodForBeauty during the month of October 2022.
Donors will be contacted via DM by Lottie London, with details of how to receive the collection.
All entries must be received before October 31 – click here to read the terms and conditions on entering.
The winning entrants will receive the following limited edition items:
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